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2022 – 2025 Strategic Plan

Marie Selby Botanical Gardens provides bayfront sanctuaries connecting people with air plants of the world, native nature, and our regional history.

Marie Selby Botanical Gardens

Guided by our mission, the entire organization is committed to fulfilling our vision set forth in this Strategic Plan.


The priorities set forth in the 2016–2021 Strategic Plan guided Marie Selby Botanical Gardens to new peaks and positioned the institution for continued advancement. In our 2022–2025 Strategic Planning process, we determined that the core intentions guiding our work since 2016 remain relevant. Strengthening upon the foundations built will be the focus of the 2022–2025 Strategic Plan. The goals set forth call for bold, deliberate, and pioneering action by Selby Gardens’ diverse stakeholders.

In the 2022–2025 Strategic Plan, we will continue to advance the objectives set forth in the following key pillars:

  • Stewarding and Expanding Our Collections
  • Building Our Visitor Engagement
  • Diversifying Our Revenue Model
  • Securing Our Brand and Global Position
  • Creating the Infrastructure for Our Future
  • Fostering Diversity and Inclusion

Previous Strategic Plans


2016-2021 Strategic Plan